Michael Hinderling

Founder, Creative Director

Michael is a designer, entrepreneur and creative leader with the ability to turn strategic ambition into digital work that feels unmistakably crafted. In 2007 he co-founded Hinderling Volkart and built it into one of Switzerland’s leading digital agencies, repeatedly recognised at the top of the Best of Swiss Web rankings.

As Co-CEO and Creative Director after Hinderling Volkart joined DEPT, Michael helped shape a Swiss unit of nearly 100 specialists across design, technology and marketing. His work for clients such as Switzerland Tourism, Swiss International Air Lines, PostFinance, and FREITAG spans brand strategy, digital identity, user experience and digital products, underpinned by a deep creative and conceptual understanding.

In recent years he has focused on strategic consulting, innovation projects and the practical impact of artificial intelligence on business and design, including executive education at MIT. He brings senior judgement, a sharp aesthetic vision and the kind of hands-on craft that turns complex ideas into experiences people trust.

At HEART, Michael sets the creative standard: clear thinking, precise execution and digital work that feels contemporary, useful and deeply human.